TechLifeWeb

Marketing Pilgrim has an article on how Feedburner could be getting your links instead of your site.

Feedburner provides a service for tracking clicks in your feed. They aren’t trying to be evil or anything, just trying to add value to their service. The problem comes into play when your feed gets scraped by others or repurposed in some other way. With click tracking turned on the links point to Feedburner first so they can gather the data for you.

Click tracking is a nice feature for sure but in my opinion you’ll get more mileage from having more links to your site. If you can’t fight scraping you might as well get the link juice.

Note: If you want to turn off Click Tracking:

• Log into Feedburner.
• Near the bottom of the Analyze tab, click on Standard Stats.
• Uncheck ‘ Item link clicks (clickthrough tracking)’.
• Click Save button.

[via: Besting Adwords]

Update: In the comments, Rick Klau of Feedburner notes that if you use Total Stats you can change the default behavior of click tracking in your feed.

In Total Stats there is a selection to optimize for use statistics or search engine ranking. For more info, click the little ‘i’ icon to the right of the selection box.