GougleClick or DoubleGoo? Call it what you like...

...Google paying $3.1 billion for DoubleClick ain't chump change. What's it gonna mean? Well, everyone is speculating and some think it may spell antitrust.

Randy Morin has some links to the thoughts and jawing of various pundits around the 'sphere: The DoubleClick Story

Randy says it'll bring in higher end advertisers to the Google network. Fine by me.

 

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