Over on the RSS Blog, Randy points us to this UK video asking people about RSS. I agree with him. Let's ask these people if they know what GSM is. As long as they can talk to or text message a friend, who cares?
Figuring out how to get the product of RSS into their hands in a consumer friendly way that you don't have to be a geek to figure out is what we should be focusing on. Podcasting has an even longer way to go.