REAL reasons for "Podcast" controversy

Over on ZDNet Russell Shaw is working on uncovering why Apple has recently been sending c & d  letters to podcasters like Podcast Ready.
He figured there are three groups of reasons:


Apple itself is seeking a Trademark for "IPodcast."
Apple has been experiencing some significant difficulties getting final approval from the USPTO for the iPod trademark.
Finally, Apple has trademark applications on file for significantly expanding the iPod brand beyond devices, to other merchandise.

His post takes you through the various documents he's dug up to back up these findings.
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related Wired article: Apple Hits Podcast Ready with Nastygram

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